Arnika – Khimji Dayabhai Group
Arnika, a venture by the Khimji Dayabhai Group, established its 2,720 sq. ft. retail presence in Bhubaneswar as a space that reflects precision, legacy, and contemporary refinement. The environment is designed to align with the group’s longstanding credibility while introducing a modern retail expression.
The spatial layout is structured to create a sense of clarity and flow. Each zone is carefully defined to guide customer movement while allowing products to be experienced without distraction. The balance between openness and segmentation ensures that the store feels both expansive and organised.
Design elements are restrained yet purposeful. Clean lines, controlled materiality, and thoughtful detailing come together to create a cohesive visual language that supports the brand’s identity. The space feels composed and confident, allowing the merchandise to remain central to the experience.
Atmosphere partnered with Arnika on the complete design and build, translating the brand’s vision into a physical environment that brings together functionality, elegance, and consistency.
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Design in Details
In design, we bring characteristics of the natural world into built spaces, such as water, greenery, and natural light, or elements like wood and stone. Encouraging the use of natural systems and processes in design allows for exposure to nature, and in turn, these design approaches improve health and wellbeing. There are a number of possible benefits, including reduced heart rate variability and pulse rates, decreased blood pressure, and increased activity in our nervous systems, to name a few.
Over time, our connections to the natural world diverged in parallel with technological developments. Advances in the 19th and 20th centuries fundamentally changed how people interact with nature. Sheltered from the elements, we spent more and more time indoors. Today, the majority of people spend almost 80-90% of their time indoors, moving between their homes and workplaces. As interior designers embrace biophilia.
[30m2]
bedroom
[22m2]
bathroom
[28m2]
workspace
[15m2]
kitchen area
Incredible Result
Establishing multi-sensory experiences, we can design interiors that resonate across ages and demographics. These rooms and spaces connects us to nature as a proven way to inspire us, boost our productivity, and create greater well-being. Beyond these benefits, by reducing stress and enhancing creativity, we can also expedite healing. In our increasingly urbanized cities, biophilia advocates a more humanistic approach to design. The result is biophilic interiors that celebrate how we live, work and learn with nature. The term translates to ‘the love of living things’ in ancient Greek (philia = the love of / inclination towards), and was used by German-born American psychoanalyst Erich Fromm in The Anatomy of Human Destru ctiveness (1973).
